This 3-day itinerary is perfect for first-time visitors eager to experience the essential sights and sounds of Seoul. From majestic palaces and traditional villages to bustling markets and cutting-edge districts, it offers a comprehensive taste of the city's unique charm and dynamic energy.
Sightseeing 2
Culture 4
Food 2
Shopping 3
Viewpoint 1
Nature 2
Activity 1
Opening hours, prices and routes can change, so check the details before you set off.
Day 1
5 stops · about 9.5 hrs
Sightseeing, Culture, Food, Shopping
1
Gyeongbokgung Palace
Sightseeing
2.5 hours
Discover the grandeur of Korea's largest and most iconic royal palace, a must-see for its stunning architecture and historical significance.
Good to know
Arrive before 10 AM or 2 PM to witness the Royal Guard Changing Ceremony. Wear comfortable shoes as the grounds are extensive.
2
Bukchon Hanok Village
Culture
1.5 hours
Wander through a beautifully preserved traditional Korean village, offering picturesque views and a glimpse into Joseon-era life.
Good to know
Be respectful of residents as it is a living neighborhood. Many uphill paths, so comfortable walking shoes are recommended.
3
Samcheongdong-gil
Food
1.5 hours
Explore this charming street filled with art galleries, boutique shops, and trendy cafes, perfect for a leisurely stroll and a coffee break.
Good to know
Connects directly from Bukchon Hanok Village. Offers a wide range of lunch options from traditional Korean to modern fusion.
4
Insadong
Shopping
2 hours
Immerse yourself in traditional Korean culture by browsing unique craft shops, art galleries, and enjoying a traditional tea house experience.
Good to know
The main street is often pedestrian-only on weekends. Look for Ssamziegil, a multi-story complex of artisan shops.
5
Namsan Seoul Tower
Viewpoint
2 hours
Ascend to Seoul's most iconic landmark for breathtaking panoramic views of the entire city, especially stunning at sunset or night.
Good to know
Access via cable car, shuttle bus, or a scenic hike. Consider booking observation deck tickets online to save time.
Day 2
5 stops · about 9.5 hrs
Shopping, Nature, Sightseeing, Food
6
Myeongdong
Shopping
3 hours
Dive into a bustling shopping paradise, famous for K-beauty products, trendy fashion, and an incredible array of street food.
Good to know
Nearest subway is Myeongdong Station. Many shops offer tax refund services for tourists. Best visited in the afternoon or evening.
7
Cheonggyecheon Stream
Nature
1 hour
Enjoy a tranquil urban oasis, a beautifully restored stream offering a peaceful escape from the city's hustle and bustle.
Good to know
Easily accessible from many downtown areas. Great for a relaxing walk after shopping or before dinner.
8
Dongdaemun Design Plaza (DDP)
Sightseeing
2 hours
Marvel at the futuristic, curvilinear architecture of the DDP, a major cultural hub hosting exhibitions, fashion shows, and events.
Good to know
Located next to Dongdaemun History & Culture Park Station. Free to explore the exterior and common areas; some exhibits require tickets.
9
Gwangjang Market
Food
1.5 hours
Savor authentic Korean street food and traditional snacks in one of Seoul's oldest and most vibrant traditional markets.
Good to know
Famous for Bindaetteok (mung bean pancakes) and Mayak Gimbap. Many vendors only accept cash, so have some on hand.
10
Naksan Park & Ihwa Mural Village
Culture
2 hours
Discover charming street art and murals in a unique hillside village, culminating in panoramic views of Seoul from Naksan Park.
Good to know
Involves some uphill walking; wear comfortable shoes. Take subway to Hyehwa Station and walk up.
Day 3
5 stops · about 10.5 hrs
Culture, Activity, Nature, Shopping
11
Changdeokgung Palace & Huwon (Secret Garden)
Culture
2.5 hours
Explore a UNESCO World Heritage site, admired for its harmonious integration with nature and the serene beauty of its Secret Garden.
Good to know
The Secret Garden (Huwon) requires a separate, guided tour with limited spots, so book well in advance or arrive early.
12
Immerse yourself in Seoul's youthful energy, street art, indie music, and trendy cafes in this vibrant university district.
Good to know
Best visited in the afternoon or evening when street performers are active and shops are bustling. Nearest subway is Hongik University Station.
13
Yeonnam-dong / Gyeongui Line Forest Park
Nature
1.5 hours
Relax in this trendy neighborhood, enjoying its unique cafes and the linear park built on an old railway line, perfect for a leisurely stroll.
Good to know
Located just north of Hongdae, easily walkable. A great spot for a relaxed lunch or coffee in a charming setting.
14
Gangnam District (Starfield Library)
Shopping
2.5 hours
Experience the upscale, modern side of Seoul with luxury shopping, K-Pop culture, and the iconic Starfield Library within COEX Mall.
Good to know
Nearest subway is Samseong Station for COEX Mall. The Starfield Library is a popular photo spot, so expect crowds.
15
Bongeunsa Temple
Culture
1 hour
Discover a tranquil Buddhist temple nestled amidst Gangnam's skyscrapers, offering a serene escape and a glimpse into traditional Korean spirituality.
Good to know
Located directly across from COEX Mall. Free entry to the temple grounds. Consider participating in a temple stay program for a deeper experience.
Where to stay
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Good to know
Frequently asked questions
Is 3 days enough for Seoul?
Yes, 3 days cover about five stops each day, including Gyeongbokgung Palace, Hongdae and Bongeunsa Temple.
Where to stay in Seoul for 3 days?
Stay near Gyeongbokgung Palace, which keeps Bukchon Hanok Village and Insadong close by.
When is the best time to visit Seoul?
April and September to October are the best months to visit Seoul; January is the least favourable.
How long do you need at Samcheongdong-gil?
Allow 1.5 hours for art galleries, boutique shops, trendy cafes and lunch options along Samcheongdong-gil.
How long do you need at Gwangjang Market?
Allow 1.5 hours for Korean street food and traditional snacks, including Bindaetteok and Mayak Gimbap.
What is there to see at Namsan Seoul Tower?
Namsan Seoul Tower offers panoramic views of Seoul. You can reach it by cable car, shuttle bus or a scenic hike.
What can you do at Hongdae?
Hongdae has street art, indie music, trendy cafes and street performers, with more activity in the afternoon or evening.
When should you visit Myeongdong?
Visit Myeongdong in the afternoon or evening for K-beauty products, fashion and street food.
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